AUNT FLO

MAY 2021

ROLE:

ideation

research

art direction

print designer

brand designer

CATEGORY:

print design

brand design

CLIENT:

self

How do you create a brand centered around menstruation that is genderless and inclusive?

This is Aunt Flo, a non-profit company that provides a non-binary solution to menstruation by providing hygiene products and support to homeless and low income members of the LGBTQ+ community. It was important to create a fun, approachable brand that is clear in its mission but ambiguous enough to be discreet for their users.