THE ATLANTA (AMERICAN) DREAM

MAY 2021

ROLE:

ideation

research

art direction

print designer

brand designer

CATEGORY:

print design

brand design

CLIENT:

self

Proposed brand identity for the Atlanta Dream of the WNBA.

In honor of the historic fight for social justice that the WNBA took on and the conflict the Atlanta dream faced with their ownership in 2020, this new brand stands for those who make change. The Atlanta dream is the real American dream - the Black American dream; the inclusive American dream.